ENTERTAINMENT / Movies
Fox, MGM fight breast cancer with DVD sale
(Reuters)
Updated: 2007-07-11 13:50
LOS ANGELES - 20th Century Fox and MGM are teaming up on a giant DVD sale
to raise money for the fight against breast cancer.
On September 18 the two studios will re-release a dozen DVD titles chosen
to appeal to women, including "Thelma and Louise" and "Never Been
Kissed," in distinct pink packaging. Fifty cents from each DVD sold (the
list price is $14.98) will go to Susan G. Komen for the Cure, a leading
research organization in the fight against the disease.
The studios have pledged a minimum donation of $250,000 in what's being
billed as "DVDs for the Cure."
"Consumers are evaluating the effects of their purchasing dollars and
given the choice will pick a product that positively impacts the greater
good, whether it's a green purchase to benefit the environment, a red
product for relief in Africa, or a pink product to support the quest for
a breast cancer cure," said Steve Feldstein, senior vice president of
marketing communications at 20th Century Fox Home Entertainment.
Other titles in the promotion include "An Affair to Remember," "A Walk in
the Clouds," "Entrapment," "Ever After," "In Her Shoes," "Legally
Blonde," "Mermaids," "Moulin Rouge," "Say Anything" and "There's
Something About Mary."
20th Century Fox and MGM have sponsored and contributed to various other
charitable groups, including St. Jude Children's Research Hospital, the
USO and the Marine Mammal Center. But their support for Susan G. Komen
for the Cure is their largest charitable campaign to date, the studios
said.
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